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Digital Marketing Professional
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Download latest resume of Gennadiy Zakharov, digital marketing expert. Date of upload: August 2022
Marketing expert with 7-year experience
Digital Marketing management
Marketing Strategy development
Digital solutions executive
UX research and audit
Maintaining social media presence
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Certificates & Courses:
2014 – 2015
National Louis University
Chicago, IL, USA
Bachelor of Business Administration
2014 – 2015
Wyższa Szkoła Biznesu
Bachelor of Arts in Management
Cumulative Grade: plus good (4,54)
2011 – 2014
University of International Business
Bachelor of Arts in Journalism & PR
GPA: 3.61, graduated summa cum Laude - Red Honors Diploma
2021 - 2022 (1 year)
Philip Morris International
Supervisor Digital Solutions RRP - Marketing & Digital Department
IQOS Website, PWA and microservices development management, UX research and audit, Web performance analytics, Bitrix, user segmentation, personalization scenarios development, SEO performance audit. Telegram bot development management: shop, services, marketing campaigns. Managing global agency, implementation of the global strategy and updates
2020 – 2021 (1 year)
Senior marketing data analyst
Reporting for top executives, ETL and dashboard creation in PBI, Tableau
Collaboration with the data analytics department to optimize the marketing campaigns.
Internal analytical platform Chocolytics: dashboards based on external and internal data.
End-to-end mobile app analysis using AppsFlyer and Amplitude. ETL for GAds, FB ads, Yandex Direct
Senior digital marketing manager
Managed and developed team of 30 marketing professionals.
Developed and implemented a comprehensive digital marketing strategy.
Achieving average growth of 30000 users per week and 6M in total on 45 social media accounts.
The major role in project development and competitive analysis for 100 media products.
Organized collection and visualization of digital marketing data in GCP and Tableau
2016 – 2018 (2 years)
NARXOZ UNIVERSITY JSC
Digital Marketing Manager
Ranking No2 among the top universities of Kazakhstan (Media System 2017 report).
Product owner in scrum sprints for R&D platform «Narxoz Analytics»
Organized on the basis of Narxoz University one of the largest in Central Asia youth-festival. All events of the festival gathered more than 3000 spectators from 5 different countries
Prepared analysis of 25,000 mentions of Narxoz University on the Internet - the data collected during nine months
2012 – 2013 (1 year)
BMG, educational NCO
Brand manager & editing coordinator
Increased efficiency of Adopt Team workflow up to 50% by time consumption
Multimedia footage editing for TED, TEDx and TWiG Foundation projects