Hello, my name is

Gennadiy Zakharov

Digital Marketing Professional

How can I help you?

Marketing

The services of a professional marketer for your company

Courses

We educate people creating the world of tomorrow

Consultations

I will help you with marketing, whatever business you're in.

Zakharov Team - At your service. 

We educate people creating the world of the future. 

Since 2016, we have been teaching and sharing experiences, conducting courses and trainings, as well as developing innovative educational platforms, applications, and conducting master classes.

Download my latest CV

Download latest resume of Gennadiy Zakharov, digital marketing expert. Date of upload: November 2022

Marketing expert with 7-year experience

I
can
do

Digital Marketing management

Marketing Strategy development

Digital solutions executive

Corporate training

UX research and audit

Maintaining social media presence

BI reporting

Contact me directly

My skills

Hard Skills

Digital marketing strategy, Frontend Development, Statistics, PBI, Tableau, Analytical Reasoning and BI, Digital solutions management: Web, PWA, LMS platforms

Soft Skills

PR & Networking, Project Management, Public Speaking, Corporate training, Conflict management, Networking, Leadership in middle groups, Adaptive thinking

Certificates & Courses:

English
IELTS Academic 7.0
Business Metrics for Data-Driven Companies
Duke University, NC, USA
Strategic marketing
High School of Economics, Moscow, Russia
R language for statistics
Bauman State University, Moscow, Russia
Data Visualization
Duke University, NC, USA
Branding and client marketing
High School of Economics, Moscow, Russia
Mini-MBA Courses
Chris Haroun, UDEMY

Education

2014 – 2015

National Louis University

Chicago, IL, USA

Bachelor of Business Administration

Dual degree

2014 – 2015

Wyższa Szkoła Biznesu

Nowy-Sacz, Poland

Bachelor of Arts in Management

Cumulative Grade: plus good (4,54)

2011 – 2014

University of International Business

Almaty, Kazakhstan

Bachelor of Arts in Journalism & PR

GPA: 3.61, graduated summa cum Laude - Red Honors Diploma

My Experience

2021 - 2022 (1 year)

Philip Morris International

Supervisor Digital Solutions RRP - Marketing & Digital Department

IQOS Website, PWA and microservices development management, UX research and audit, Web performance analytics, Bitrix, user segmentation, personalization scenarios development, SEO performance audit. Telegram bot development management: shop, services, marketing campaigns. Managing global agency, implementation of the global strategy and updates

2020 – 2021 (1 year)

CHOCOFOOD

Senior marketing data analyst

Reporting for top executives, ETL and dashboard creation in PBI, Tableau Collaboration with the data analytics department to optimize the marketing campaigns. Internal analytical platform Chocolytics: dashboards based on external and internal data.
End-to-end mobile app analysis using AppsFlyer and Amplitude. ETL for GAds, FB ads, Yandex Direct

2018 – 2020 (3 years)

SALEM SOCIAL MEDIA

Senior digital marketing manager

Managed and developed team of 30 marketing professionals.
Developed and implemented a comprehensive digital marketing strategy.
Achieving average growth of 30000 users per week and 6M in total on 45 social media accounts.
The major role in project development and competitive analysis for 100 media products.
Organized collection and visualization of digital marketing data in GCP and Tableau

2016 – 2018 (2 years)

NARXOZ UNIVERSITY JSC

Digital Marketing Manager

Ranking No2 among the top universities of Kazakhstan (Media System 2017 report).
Product owner in scrum sprints for R&D platform «Narxoz Analytics»
Organized on the basis of Narxoz University one of the largest in Central Asia youth-festival. All events of the festival gathered more than 3000 spectators from 5 different countries
Prepared analysis of 25,000 mentions of Narxoz University on the Internet - the data collected during nine months

2012 – 2013 (1 year)

BMG, educational NCO

WIKIMEDIA KAZAKHSTAN

Brand manager & editing coordinator

Increased efficiency of Adopt Team workflow up to 50% by time consumption
Multimedia footage editing for TED, TEDx and TWiG Foundation projects